Samsung's rise in the mobile phone
arena in the last few years has been phenomenal. The company has truly come a
long way and the success of its last two flagship smartphones played a huge
role. It is in this backdrop that Samsung's latest flagship phone becomes so
important to the company.
When JK Shin, President and Head of IT & Mobile Communications Division
at Samsung, was standing on the podium on May 3, 2012, stakes were high and
everyone was anticipating a smartphone that would leave the competition behind.
It was going to be the third iteration of company's much successful Galaxy S
smartphone. He did unveil something that was extraordinary and full of exciting
features and industry leading specifications, but will this new smartphone be
able to leave the competition behind and prove powerful enough to take on
Apple's upcoming iPhone and HTC's flagship One X? We will find out in this
review.
HardwareSmartphone after smartphone, Samsung has showcased that it
continues to put more emphasis on the display of the smartphone and same is
visible in S III. The 4.8-inch display on the phone is the single main highlight
of the phone. It almost takes the whole of the front, leaving little space for
the buttons, front camera and sensors. We don't mind that because by limiting
the bezel and removing any unwanted space, Samsung has been able to fit the huge
display in much smaller device, which is easier to hold and operate. But, you
still have to adjust your grip at times and use both hands while operating the
phone at many occasions.
There is nothing extraordinary about Galaxy S III design apart from the fact
that it houses so much in such a thin body. Company has played safe and
conservative, while the direct competitor to the phone One X is a result of
HTC's attempt to do something different, which actually works quite
well.

We are not saying that the Galaxy S III design is bad but it is definitely
uninspired. However, it is quite functional and well-built. The no frills design
borrows quite a few elements from company's last two Galaxy S models. The home
button makes an appearance once again, coupled with same Android button
arrangements, and familiar speaker/ ear-piece grill.
Similar to other flagships, a single sheet of glass carefully covers the
front; the only bumps are home button and ear-piece grill on the top. As we are
on the topic of the home button, it is important to point out that home button
was actually a little disappointment for us. In the attempt to fit everything in
smaller case, Samsung has reduced the size of home button considerably. We
would've preferred a capacitive touch button instead of this small physical home
button.
Back to the build of the smartphone, thanks to the plastic body and the usual
paper thin battery cover, company has been able to keep the smartphone weight to
just 133 grams, which is just 3 grams more than HTC One X.
It is interesting to note here is that Samsung has been able to pack a 2100
mAh user- removable battery in just 8.6mm thick body along with microSD card
slot. So, rather than paying more for a bigger internal memory version of the
phone, you can actually just pop in a card when required.
It also packs a Micro-USB port at the bottom, which is also used for
charging, data transfer via PC and to connect to HDMI devices.
Overall, with all the glossy finish and rounded corners, the build quality is
quite decent. Despite being plastic, the smartphone feels nice in hand and is
very well put together.
DisplayThe huge 4.8-inch display on Galaxy S III is obviously the
first feature that you will notice on the smartphone and it won't let you down.
S III comes with a Super AMOLED HD display, which has the same underlying
technology as Galaxy Nexus but has been improved a lot during the time period
between both the launches. However, HTC's One X is still able to score over
Galaxy S III in the display category; the LCD on One X has great viewing angles,
best in the class clarity and colour balance. On the other hand, the bluish
tinge is present on Galaxy S III display and the automatic brightness doesn't
work as expected.

We won't go in Pentile vs non-Pentile debate here, as that doesn't really
matter in the real-life usage of the smartphone. Overall, the colours are vivid,
text is clean, readable and viewing angles are great.
CameraHTC has set a high bar for smartphone cameras with its One X
but Samsung has been able to best it with Galaxy S III. The image quality of the
smartphone is simply outstanding. The images are sharp and clear, and even the
full resolution images are pretty neat.
The 8MP camera on-board provides a holistic imaging experience and removes
any need to carry multiple devices for basic photo needs.
Company has also included burst mode in smartphone camera, which allows
consumers to capture 20 shots in one go with around 6 shots per second.
The camera software is pretty similar to what you might have seen on Galaxy S
II; it is simple and easy to use. Most of the settings and controls are present
on the left and the video/photo mode toggle along with capture button is on the
right. It might not be as intuitive as One X's camera app, but the quality of
images taken from camera fills up that gap.
Samsung has added HDR mode to Galaxy S III, which takes multi shots at
various exposure values and combines them to create a single image. HDR helps
you in situations where two parts of your photo frame have very different
lighting condition.

The 1.9MP front camera on the smartphone is pretty neat and gives decent
output. As the smartphone comes with built in video call support over telecom
network, you will find using it quite often.
Moving on to the video recording, thanks to the ultra-fast processor inside
the device, recording video worked as expected, auto-focus is slightly spotty
but rest works fine. Galaxy S III also allows tap-to-focus in video recording,
thus helping you in capturing even better videos.
The only missing part is on the optical side, Galaxy S III only supports a
maximum aperture of f/2.6, which is well behind than f/2.0 on HTC One X. It
means, Galaxy S III will be slightly worse in low-lighting conditions.
Software/ Interface

Samsung Galaxy S III runs on Android 4.0.4, but if you remember Ice Cream
Sandwich from its stock looks, then you won't be able to recognise it on the
smartphone. Samsung has gone all out to skin the hell out of ICS on S III.
There is hardly any part of the smartphone that looks like ICS on Galaxy
Nexus. But, then it is expected from the Korean manufacturer to help it
differentiate the device in such a competitive market.
Do these customisation work or are they just adding bloat to refreshing Ice
Cream Sandwich? Well, up to a large extent, they do work.
One of major part of Samsung's Galaxy S III announcement was dedicated to the
several software customisations that company has made in this smartphone.
Several new features that have been added to it are not present in any other
Android smartphone even from Samsung.
Samsung has not only added these features but has also decided to stay away
from Android buttons introduced in ICS ( Home, Back and Multitasking) and has
chosen to use good old Gingerbread style buttons - Home, Back and Menu (no
multitasking button here and it can be managed by long pressing the home
button).

Apart from home screen, the first customisation to be noticed on Galaxy S III
is the set of quick toggles present in notification bar. Other such improvements
include trash icon shortcut in Gallery app, and quick access of detailed volume
control.

Many of the old Touchwiz features are still present in S III, like swiping
the contact name left or right to message or call. Lock screen has been
customised as well to include app shortcuts, which can further be altered as per
your preferences.
The additions are not just limited to these little tweaks; company has made
some big feature additions as well. One of our favourites from these features is
"Pop up Play," the ability to play video anywhere on your screen simultaneously
while doing other tasks. S-Beam is another enhancement from the company that has
been made over Android beam, which is present by default in ICS. Samsung has
actually combined the functionalities of NFC and Wi-Fi Direct in S-Beam, thus
allowing you to transfer not only small packets of information but also big
amount of data. S-Beam currently works with Galaxy S III only, so the
functionality is limited right now.
Coming to the Samsung's answer to Apple's voice assistant Siri, S-Voice, we
must say that it is just a big gimmick and adds no value whatsoever. Even in
terms of gimmick quotient, the functionality of S-Voice is very limited when
compared to Siri. S-Voice only responds to typical command, there is no
personality to it at all, so if you were planning to ask some random question,
stop right there, it won't answer.

It works well with commands and we are not sure how much of use would that be
to you. After looking at the next version of Siri at WWDC, S-Voice is now
looking even more inferior. One positive with S-Voice over Siri is that the
former understands the Indian accent better.
Other such features include Smart Stay, Direct Call, Social Tag, Buddy Photo
Share, and All Share Play/Cast. During our time with Galaxy S III, the Direct
Call functionality that allows you to directly call a person whom you are
sending a text by simply picking up the phone and putting it next to your ear,
worked perfectly. However, we are disappointed by Smart Stay; it did not work as
advertised by the company. The results were irregular, only working sometimes.
You can read more about them in our
detailed
article on these features.
If you are wondering about the stock ICS features, under the Samsung's nature
inspired UI, all of the additions that were made by Google in ICS are also
present on the phone including Face Lock, detailed data info, and battery usage
charts.
Well, not everything is hunky-dory here. Some of the Samsung's tweaks to
Android 4.0 actually fall flat and the method of creating folders is one of
them. The dragging and dropping an app on another to create folder doesn't
actually work in Galaxy S III. To make a folder, you will have to open app
drawer select one app and then drag that to create folder icon, which will then
be placed on the home-screen. Another such fail is the removal to Play Store
shortcut from top right corner of app drawer screen; Samsung has replaced that
with a link to downloaded apps.
Performance/ Battery LifeNo surprises here. The 1.4GHz Exynos Quad
powered Galaxy S III is really a powerhouse and it is clearly visible in every
single action on the smartphone. If you liked using Tegra 3 powered tablet or
even One X, you will like the S III even more.
We won't go into any technical jargon or benchmarks here, although they
agree, but in real-world usage, the Galaxy S III performs brilliantly and does
everything that you throw at it without showing any strain.
Whether you are working on image heavy documents, opening huge webpages or
watching 1080p clips, there is no lag at all. The performance is simple
unsurpassed. We can't wait for the apps that fully exploit the S III's power.

Call quality and network reception are both superior and you will not face
any issues.
Performance review cannot be completed without actually talking about the
battery life of the smartphone and the Galaxy S III packs in a big 2100 mAh
battery, which is also user-replaceable (do need to keep in mind that stock
battery also houses NFC chip).
Despite the big HD display and quad-core processor on board, Samsung Galaxy S
III will not give you a battery low warning in a day's judicious use, but heavy
users might not be so lucky. Because of the presence of a big battery, Galaxy S
III also takes around three hours to get fully charged.
VerdictConsumer expectations were very high after Galaxy S II and
Galaxy Nexus, and Samsung has been able to beat them by presenting a
technological marvel in the form Galaxy S III. The camera, processor, and the
software customisations, all are best in the class right now. It might not have
the looks of One X, but it scores in almost everything else.
In the end, it all comes down to one thing - the pricing is, somewhat
surprisingly, on the upside. Priced at Rs. 43,180, it is way more than HTC One
X's Rs. 37,899 maximum retail price. Street price might be a little lower, but
looking at the current pricing, HTC One X is the better deal however Galaxy S
III is a better phone. So, if price is no barrier to you, go for it.

Check
out
our
gallery for more pictures of the Samsung Galaxy S III.
Pros
- Great performance
- Excellent camera
Cons
- S-Voice is of limited utility
- Pricing
Ratings (Out of 5)Design: 4
Display: 4
Camera:
4.5
Performance: 5
Software: 4.5
Battery Life: 4
Value for Money:
3.5
Overall: 4